For almost 30 years I have been supporting Experienced communications expert for companies, public authorities and educational institutions in their international communication processes.
My extensive experience began in Eastern Europe and the South Caucasus. In the course of my career, I have worked in numerous countries around the world, with a focus on the Eastern Hemisphere.
My approach is, imparting knowledge in a targeted manner, optimising processes and presenting innovative solutions - always with Respect and understanding for local specialities. My intercultural expertise helps me to build bridges between cultures.
Despite all the changes over the years, I remain true to my passion: I meet new challenges with enthusiasm, openness and the ability to adapt flexibly.
Let's tackle your goals - true to my motto: "Can't be done - doesn't exist"
International donor-funded projects
As a senior communications expert, I have many years of experience in international projects, including for EU, KfW, ADB and GIZ. My strengths are Flexibility and results-orientation - indispensable in a changing environment. With intercultural competence and professionalism I guarantee a smooth project process under challenging conditions.
In the case of international projects, donor organisations have high expectations of the Control of communication and its visibility. As an expert, I succeed in balancing the different interests. The result is a Professional, targeted external communicationthat fulfils all specifications.
Over the years, I have focussed on the following areas:
A core aspect of my work is the training of local experts in their communication tasks. Together we develop target group-orientated strategies, taking into account the local conditions.
I coach the teams during implementation and share best practicesto anchor my expertise in the long term. The result is communication that reflects the culture and supports the project objectives in the long term.
Visibility Guidelines
External project communication requires the utmost sensitivity. Donors such as the EU have strict guidelines for public relations work, especially social media.
As an expert, it is my job to know the applicable visibility guidelines in detail and to implement them professionally. By balancing the sometimes differing interests of donors, contractors and beneficiaries, it is possible to achieve targeted external communication that fulfils all requirements.
Innovative knowledge transfer - present and online
Unfortunately, monotonous PowerPoint presentations are still a common sight everywhere. But our local partners appreciate innovative formats. They are interested in international expertise and best practices.
I use interactive, often AI-based tools to convey content in an exciting way. I use these successfully in my projects and occupy a niche with them. If possible, I also train local partners in dealing with it. This enables them to overcome language barriers and gain effective access to relevant materials.
Stakeholder collaboration
In today's projects, countless interest groups have to be taken into account. Therefore a Careful stakeholder engagement is crucial for success.
Based on many years of experience, I analyse the stakeholders together with the entire project team and integrate the commitment into the communication strategy. In this way, I ensure optimal integration right from the start - the basis for trusting cooperation.
My added value lies in my extreme sensitivity to the needs of all stakeholders and the ability to moderate carefully. In this way, we create communication that is accepted and successfully supports the project objectives in the best possible way.
Communication for the energy transition
Since the 1990s, I have specialised specifically in the energy sector and environmental issues and deepened my communications expertise in this future-oriented field. My focus is on the key areas Energy efficiency, the use of renewable energies. I support the associated new legislation and regulation with my communications expertise in the respective countries.
I support projects in the field of energy efficiency, Identify potential savings and communicate them to the right target group for more awareness and behavioural change.
Transparent and timely communication is probably the most important element in tariff increases for all utility services in order to avoid emotional overreactions. Clear and comprehensible communication is essential in order to create trust and avoid conflicts, especially in emerging countries where there are particular political power relations.
I have many years of experience in communication in emerging markets and know how to communicate successfully in these complex environments. I utilise my professional and intercultural expertise as well as my experience in dealing with different political contexts.
Citizen participation
My expertise lies in the communicative support for legislative processes, including in the energy sector, with a particular focus on citizen participation and transparency. In my project countries, the active involvement of the population is often a challenge, as this practice is not the norm.
My job is to support the relevant authorities in optimising public participation processes in the development of energy policy legislation. I plan, implement and set up suitable concepts for a transparent dialogue. with the public.
Thanks to my expertise, I can provide targeted training for the institutions involved, Involve citizens at an early stage, create opportunities for participation and communicate openly. In this way, I make a valuable contribution to the acceptance of energy policy reforms and to the development of an open culture of discussion in this area.
Communication and vocational education and training - (T)VET
A few years ago, a colleague involved me in a project on technical and vocational education and training (TVET - Technical Vocational Educational Training). At the time, I didn't realise what a wealth of opportunities this specialist area would offer me.
TVET opens up new prospects for young people through practical training in promising professional fields. My job is to strengthen TVET's image through effective public relations work.
For example, I support the authorities and other stakeholders in communicating the image of the company. of TVET or to improve their service offering. I also provide support in career developmentand how to specifically counteract unemployment after completing training.
