I first came into contact with market research in Moscow. After a very intensive period of preparation at the 'Gesellschaft für innovative Marktforschung' (GIM) in Heidelberg, I took over the representative office in Moscow from my colleague. We mainly carried out qualitative market research in Russia and other CIS countries for well-known international companies.
Although I would not describe myself as a market researcher, I have nevertheless gained an understanding of the methods, structure, conception and implementation of a study. I can apply this knowledge particularly in international projects, where baseline studies are often required for certain topics. Especially when the budget is tight and you can't buy in all the services externally, it's good for me to be able to fall back on this basic knowledge.
Above all, I can rely on partners who are experts in this field and are internationally active. You can find them in my Trusted Partners Network.